"I've long made the assertion that one of the central differences between the PC era and the Web 2.0 era is that once the internet becomes platform, rather than just an add-on to the PC, you can build applications that harness network effects, so that they become better the more people use them. I've used the phrase "harnessing collective intelligence" to frame this phenomenon." (Tim O'Reilly 2006)
Example like the Amazon users who can rate products, upload images and write reviews. This has become a fantastic resource for amazon, as people who want to research a product end up on their site reading reviews, and half the battle for an e-commerce store is actually getting people to your store in the first place. Same like Apple's iTunes users, they wish to know what are the reviews for the app and they can judge by the pros & cons, then decide purchasing it or not. Below will be screenshots to show how Amazon and iTunes share information to their customers. (Please click to enlarge for a better view)
In Conclusion, if there ever was a challenge that calls for the application of collective intelligence, climate change is it. Believing that building it upon the foundation of the Internet, it is now becoming possible to harness the collective intelligence of thousands of people around the world to address this and other critical systemic problems. We hope the work proposed here will help achieve just that.
Tim O'Reilly Article on Harnessing Collective Intelligence:
Amazon Store screenshots and information of Kindle:
iTunes Store screenshots and information Tiny Wings: